British-born and educated, Lorraine moved to France shortly after graduating to work at Domaine Laroche.
During her 11 years running their hospitality in Chablis, Languedoc, Chile and South Africa, Lorraine developed a unique style of sales-led PR, working not just with the media, but also with sommeliers, chefs, winemakers and other leaders of opinion in key markets.
In 2005, Lorraine founded her own agency, based in Paris, working with prestigious international accounts such as Inglenook, Petaluma, St Hallett, Rémy Martin and the Union des Grands Crus de Chablis.

In 2017, Lorraine was approached by VINIV - a pioneering joint venture with the Cazes family that offers wine lovers the inimitable experience of blending their own wine - to take on a role that elevated her customer-facing experience to the next level, working alongside some of Bordeaux’s most respected winemakers.